Meet Dunhuang
Immersive Exhibition
Dunhuang is a city built by the Chinese in 111 BC in the prefecture of Han near the Shazhou oasis on the decision of the Han Wudi emperor. The city was an important point of exchange between China and the outside world during the Han and Tang dynasties. For various reasons, including war, trade, and migration, Dunhuang became a multi-ethnic city with a mixed population. As a result, various Buddhist schools took root in the city.
The first Buddhist caves were excavated in 353, decorated with paintings by devout travellers to ensure the successful completion of the perilous journey they had undertaken.
Carte du nord-ouest de la Chine
The connection between Dunhuang and the UK
The partnership
The Mogao Grottoes are a treasure trove of historical grotto art and are renowned for their Buddhist art. The Mogao Grottoes have a long history dating back more than 1,600 years to the Northern Wei Dynasty. Ongoing construction during the Tang, Song, Yuan, Ming, and other dynasties resulted in the formation of a vast and varied grotto group. The interior walls of the Mogao Grottoes are decorated with intricate carvings of Buddha statues, Bodhisattva sculptures, and figures of celestial kings, showcasing the exceptional creative level of Chinese Buddhist art at the time.
Several museums in the UK currently hold collections from Dunhuang, including the British Museum, the Ashmolean Museum at Oxford University and many other institutions. These collections showcase the richness and excellence of Dunhuang culture by containing Dunhuang murals, papers, fabrics, and other artifacts. The collection of Dunhuang murals in the British Museum, which is one of the most significant collections of Dunhuang murals in the world with a very high scale and quality, is the most typical of them.
The beginning
The beginning of the relationship between Dunhuang and the UK can be traced back to the end of the 19th century, when British archaeologist Sir Marc Aurel Stein traveled to China on an archaeological expedition and discovered numerous documents and murals in Dunhuang. He found 24 boxes of manuscripts discovered in the scripture cave, 5 boxes of silk paintings and fabrics, and other priceless cultural artifacts and documents, which caused a stir in Britain at the time when he brought them back to the UK.
In 1942, Joseph Needham, who was ordered by the Royal Society of England, established the Sino-British Science Cooperation Museum in Chongqing and started to promote the Sino-British Science Cooperation Museum. Needham captured 142 images of Dunhuang during this time, including the surroundings of the Mogao Grottoes, the stupa, and the general look of the cave complex. Currently, these pictures are stored at the Needham Institute at the University of Cambridge in the UK.
The Dunhuang culture has had a significant impact on academic and cultural circles in the UK, and numerous research organizations and academics in the country have made significant contributions to the preservation and transmission of this cultural heritage. To raise awareness of the priceless treasures of Dunhuang, British institutions are now actively displaying and promoting artifacts from this ancient city.
Joseph NEEDHAM
Aurel Stein
Dunhuang Immerssive Exhibition
minutes of
grand audiovisual spectacle
30
4
major themes :
Stories of the Silk Road
The Nine Celestial Deer
The Thousand Buddhas of Dunhuang
The Dances and Music of Dunhuang
The Dunhuang Immersive Exposition was held for the first time in Beijing from July 23 to October 18, 2021. The Dunhuang Pattern Design and Research Workshop, led by Chang Shana, served as the research consultant, while the ZCTC Group China's Meet You Museum invested in planning and development. The team of mural painters from the Central Academy of Fine Arts of China reproduced the frescoes, with technical support from NAKED. The exhibition was supported by the Chinese Cultural Exchange Center and China National Culture Group Corporation.
Focused on the art of the Dunhuang Grottoes, the exhibition combined various forms of art such as light, music, and technology to present a vivid artistic world to audiences, with HD presentations of hundreds of cave frescoes.
Currently, the exhibition is planning a tour in Europe and seeking potential partnerships. The success of the exhibition will not only promote Chinese culture and art but also establish an important bridge for cultural and artistic exchanges between China and Europe.
Describe your image
Describe your image
Describe your image
Dunhuang Frescoes
The exhibition was also presented in Beijing, Shanghai, Nanjing, Chengdu, Huangshi, and Haikou. The first exhibition in Beijing welcomed over 200,000 visitors, with an average daily attendance of 1,000 visitors and a record of 3,000 visitors in a single day. The exhibition was covered by more than 30 traditional and influential media outlets, including China Central Television, People's Daily, and Xinhua News Agency. More than 60 internet platforms also covered the event.
Describe your image
Describe your image
Describe your image
Describe your image
Simulation effects
ZCTC Group China
Research and Development Organization
Holding all copyrights
ZCTC Group China is an integrated cultural enterprise dedicated to the transmission of culture and the creation of beauty. It strives to create increasingly rich cultural and artistic experiences for the public and has now become one of the leading companies in the cultural and artistic industry in China.
The company has three major business divisions focused on culture and art: the Meet You Museum brand, IP authorization and operation, and art and culture boutiques.
Meet You Museum
Meet You Museum
Coopération internationale : exposition continue d'œuvres d'art / de lumière / de pièces authentiques de classe mondiale.
Part of the exhibition halls in China
Past Exhibition Projects
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Meeting Raphael: From Renaissance to Neoclassicism
Exhibition of masterpieces from the museum's collection
Meeting Dunhuang
World's first immersive exhibition of Dunhuang
Meeting Ancient Egypt
Exhibition of golden mummies
Meeting Chagall: Love and Colors
Exhibition of authentic paintings
Meeting Picasso: Passion and Eternity of Genius
Exhibition of authentic paintings
Meeting Van Gogh
Immersive exhibition
Monet, Van Gogh and the Masters of Modern Art
Exhibition of authentic paintings from the National Museum of Modern Art in Italy
Meeting Bruegel
Exhibition of authentic paintings by European masters from the 16th and 17th centuries
To be continued…
The Meet Dunhuang Team
Chang Shana
Academic Council :
Dunhuang Pattern Research and Design Studio led by Chang Shana
Chang Shana was born in March 1931 in Lyon, France. Her father, Chang Shuhong, was then studying at the National School of Fine Arts in Lyon.
Ms. Chang is the daughter of Mr. Chang Shuhong, the first director of the Dunhuang Art Research Institute (now Dunhuang Art Research Academy), and served as the director of the Central Academy of Arts and Crafts. She participated in the design of large buildings such as the Great Hall of the People and the Palace of National Culture.
Her father, Chang Shuhong led the first group to settle in Dunhuang for a long time, under relatively difficult living conditions. Thus, Ms. Chang had the chance to copy Dunhuang murals with her father since childhood, and she is very familiar with Dunhuang, considering this place as her home. She has published several books on Dunhuang patterns. She is called the daughter of Dunhuang art.
In the Dunhuang Digital Art Exhibition team, Ms. Chang Shana served as the academic advisor of the IP team. She provided strong background knowledge and artistic guidance for the design of the exhibition.
Requirements for a cooperative site
A total area of 500 to 2000 square meters
A static exhibition space of 200 square meters, a light immersion space of 400 square meters, with a ceiling height of more than 4 meters
An electrical power supply of more than 300 kW
The ability to install high-altitude projection equipment (truss support, lines, projector lifting equipment, etc.)
A good ventilation and air conditioning system for heat dissipation.
Functional space requirements for each zone:
Mandatory functional zones: static exhibition space (200-500 square meters), light immersion space (400-800 square meters), equipment room (20-30 square meters).
Optional functional zones: derivative product zone (100-200 square meters), interactive experience zone (50-100 square meters), photo decoration zone (50-100 square meters), tea room (80-150 square meters), multifunctional education and research zone (100-200 square meters).
Zhongchuang Culture & Tourism also offers a cultural and creative space consisting of beautiful gifts, calligraphy and painting reproductions, souvenirs, photo albums, toys, etc., designed by senior designers based on the artistic content of the Dunhuang caves. After enjoying the dreamlike art of Dunhuang, you can also take a bit of the beauty of Dunhuang home with you.
Conversion rate of derivative products: 20%
Average basket size of derivative products:
150 RMB (approximately 14 GBP)
D'autres exemples d'autorisation d'exploitation d'IP
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Currently, we have established multidimensional collaborations with many institutions such as the Three Mountains and Five Gardens of Beijing, Yongle Palace, Temple of Knowledge, Sanxingdui Museum, China Aerospace & Space Creation, the Chinese team, the Chinese Cultural Goods Exchange Center of the State Administration of Cultural Heritage, and People's Daily.